PPC BidMax 5.0 Release Set to Make Bid Management Easier Than Ever Before!

Apex Pacific has today announced they will be releasing a new and greatly improved version of PPC BidMax; their industry leading bid management software for Yahoo!, Google and MSN, in early March.

The team at Apex was inspired to develop the 5.0 version in order to improve the user friendliness of the software and to make bid and campaign management much easier for the advertiser. Feedback and suggestions from current users was taken on board and many of the improvements were made as a result of direct client requests.

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Oh the Agony of being in THE SANDBOX!!!

Another misconception is that once your website is optimized, you no longer have to do anything to maintain it. However, this is far from the truth, SEO veterans have described the theory of the “Sandbox” filter; subsequent to your website being indexed, for a period of 2-3 months your website isn’t allowed to move up to the top of the query results, and should you reach the apex, it will be later moved down.  Speculators, suggest that if a new website, which develops too many links in a short period of time, maybe “sandboxed”, or penalized.

The reason Google has this sandbox period, is to ensure that the old, prominent websites that have “earned” their high ranking position, that they don’t lose their ranks to newly indexed websites who have only recently been competing for highly competitive keywords. This is just to ensure the fairness and integrity of the query results, just like when you first start your career, you have to start on the bottom of the totem pole, but your caliber and commitment to work eventually propels you to be in the position you seek.

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SEO myths; The truth be heard!

If I were to impart some pearls of wisdom, to those who want their websites to be show up on the top 10 search results of all the major search engines as soon as they start SEO (in house or outsourcing). A cliché comes to mind “good things take time, and only bad things happen in a short period of time”. The same principle applies to SEO. To attain long term measureable results, you must be persistent and patient.
Major search engines such as Google, Yahoo! MSN etc do not disclose their unique algorithms they use to calculate the web rankings for websites, hence it’s difficult for the most seasoned SEO expert to predict when and how the pages will be indexed.

Search engines have millions of pages to visit and index, rank and revisit, therefore it is likely that it will take many months for you to see your website on higher ranks.

The mutable nature of search engines, pertaining to the algorithms they use, it becomes an immensely difficult task for SEO providers to replicate results, as what may have worked previously, became entirely redundant the following weeks.

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AD:TECH PROVIDES INSIGHT INTO SEM INDUSTRY

Held at the newly renovated Hilton Hotel, Sydney; Ad:Tech 2007 was hailed as a great success. The conference and exhibition gave many of us, buyers and sellers alike, the opportunity to view the trends and developments advancing within the dynamic Internet Marketing Industry and see the future pathways and opportunities to be had.

It was fantastic to see so many of our valued clients and it was a great pleasure meeting you all! For those that were not able to come, you have not missed out as you will be able to meet us at next year’s conference!

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4 Key Factors to Email Marketing Success

Email Marketing has fast become one of the most cost effective ways to communicate to your existing and potential base of clientele. When compared to other forms of media such as printed newsletters or TV advertising, email marketing is considerably less expensive.

The instant delivery of email messages allows for “HOT NEWS” to be delivered to the inboxes of thousands if not millions of eager readers making the old postal delivery an antique and almost forgotten method of news distribution.

Second only to search marketing forms such as Pay-Per-Click Advertising and Search Engine Optimization email marketing has proven to be a high Return On Investment when executed appropriately and managed well. Email marketing allows the marketer to go to their audience with a message unlike a website which only lays in wait for the customer to come to it.

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Search Engine Optimization (SEO) Tips

The majority of internet users search for information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult for the user to find your website if it is not listed between the top 10, maximum 20 search results.

The purpose of Search Engine Optimization is to make a website’s content highly relevant in order to get listed at the top of a search engine’s results for free. This can be a quite daunting task so let’s take a look at some key optimization guidelines:

1.1 Selecting and Positioning Target Keywords

People search for information on the internet by typing certain words in the search box. Words that are relevant to your website are your target keywords. Your job is to make sure that those target keywords appear in the crucial locations on your website such as across your title, meta tags and body of your web page.

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Featured Offer
PPC BidMax now Supports the new Yahoo! Search Marketing.

We are excited to announce the release of PPC BidMax 4.0, which now supports the new platform for Yahoo! Search Marketing. This new version now includes a diverse range of features to help make your PPC campaign proactive with less cost and more return.

What PPC BidMax v4.0 can do for you?6

PPC BidMax v4.0 is the new version of Dynamic Bid Maximizer v3.0. It is the ultimate all in one Pay Per click management software that will manage your Sponsored Ads in Google ,Yahoo, MIVA, LookSmart and all other major PPC search engines. With its simple to use interface you can manage your campaign AUTOMATICALLY 24 x7 within the software, but better still, it can help you to SAVE your 85% of your bid cost and hence advertising spending, as well as increase ROI.

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What SEO Suite can do for you?

The new SEO Suite v8.0 is powered with heaps of innovative features; a combination of more than 25 optimization tools in one single product. With its new easy to use, user-friendly interface, anyone can start their SEO campaign in just 10 minutes. You will be able to optimize your website like the professional and do use all the techniques that SEO companies use, such as:

Keyword Research
Find the right keywords that will drive conversion to your business. With the ‘Keyword Builder’ feature, you will be able to know which keywords will get your website quality traffic. Promote your website using the keywords that describes what you offer. Read the rest of this entry »

SEO Keyword Placement Strategies

Have you ever questioned why some highly relevant websites show very poor ranking in the search results? The answer might as well lie in bad keyword placement decisions. See, there are many places on your website where you can place your keywords - and they differ in the effectiveness with which they help you achieve higher ranking positions.

The major keyword placement locations usually are:

1. Title Tag

Search engines usually give the most weight to the page’s title, because it tells them what the web page is about. Therefore you should place your most important keywords between the <TITLE> tags. For best results, it is advised that you keep it within 5 - 10 keywords and to-the-point. If you make the title too long, you risk that part of the title will be cut out by some search engines and won’t get displayed. Also, since search engines return the title as the search results, your HTML title should be both descriptive and attractive because that’s what makes visitors click through your website.

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Just launched: Apex Reach website!

Apex Pacific has just launched their exciting new website dedicated to our fantastic range of internet marketing services - Apex Reach!

If you are looking to get your website listed at the top of all major search engines and don’t want the hassle of doing it yourself then we provide a fantastic range of internet marketing services designed to cater to all budgets!

The Apex Reach site is focused on helping businesses get the most out of the Internet. Check out our range of services:

       Search Engine Optimisation service & Pay Per Click management

Apex Reach services are the complete tailored solution for getting your website more traffic. Our Search Engine Optimisation and Pay Per Click management service are unmatched in the market utilizing our cutting-edge technologies and unparalleled expertise in the industry. If your website isn’t getting results, check out our range of Search Engine Marketing services.

Let’s get your website working for you. Simply send us an obligation-free SEM Service Form and one of our friendly consultants will provide you with recommendations how to grow your business through your website.

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